Privacy Policy

Collection of Information

We may collect the following personal information from you when you create or modify your account, register to use and visit our website, post comments or reviews, request information from us, contact customer support complete a survey, participate in one of our sweepstakes, contests, or other promotions, or otherwise communicate with us.  

• Name, address, phone number(s)
• Date of birth 
• Email address(es)
• Username and password
• Demographic information including gender, marital status, lifestyle, and medical history 
• Billing information 

Sweepstakes, contests, and other promotions may be governed by additional terms and conditions. 

Genetic Arts Corporation retains your information only if required to fulfill Genetic Arts Corporation’s information processing activities. Additionally, any information sent by you to a doctor regarding your diagnosis or treatment is kept private and confidential.

Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.

• “Voluntarily provided” information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.
• “Automatically collected” information refers to any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.‍

Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is. Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Device Data

When you visit our website or interact with our services, we may automatically collect data about your device, such as:

• Device Type
• Operating System
• Unique device identifiers
• Device settings
• Geo-location data

Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Passive Information Collection

When you visit our website, we may collect data such as your browser type, the site you were referred from and your time of access.  This information may be stored in a web server log.  We may also use your IP address to gather broad demographic information. 

We use cookies to enhance your experience on our website.  For example, a cookie enables our website to save the region or specific club page you have previously visited, so the next time you use our website you do not have to make these selections again.  You can disable cookies through your browser, but this may disrupt your access to some of our website features and may result in a less customized experience. 

We may also receive certain information about you through our third-party affiliates or partners and from other companies that provide us with information as part of their relationship with us, including Google Analytics and Meta Platforms.  

Information we may collect passively include:

• Personal preferences, such as product preferences, online preferences, and interests
• Online behavior information, including time spent viewing and online activity
• IP, mobile network information, and device information

Collection of Information from Children

We do not seek information directly from children.  If you are under 18, you should not provide us with any information without the involvement of a parent or guardian.  

We comply with the Children’s Online Privacy Protection Act and all other applicable laws and regulations concerning children and the Internet.  If the parent or guardian of a user who is a minor discovers that the user has submitted his or her personal information without the parent or guardian’s permission or consent, we will take reasonable steps to remove that information from the website and our servers at the parent’s or guardian’s request.  To request removal of personal information of a minor, please contact us as set forth below and be sure to include in the message the username and legal name of the minor.

How We Use Your Information

We may use the information you provide us with to service your account, send you news, information or promotions related to our site or other products and services.  

You may opt out of receiving promotional materials from us by clicking the “unsubscribe” link at the end of our emails, or emailing us at: help@mygeneticarts.com  

We may also use information on how you browse and shop in order to show you ads for Genetic Arts Corporation or our advertising partners that are relevant to your interests. We may use cookies and other information to provide relevant internet-based advertising to you, and ad networks to which we belong may use your browsing activity across participating websites to show you interest-based advertisements on those websites. These ads may be presented to you while you are on our site or third-party websites. 

If you provided us with any information in user provided content areas of our website (like user reviews), such information may be accessible by the general public.  We are not responsible for protecting such information.  

Sharing Your information with Third Parties 

We do not rent, sell, or share personal information about you with other people or companies except in the situations described below.  

• Subcontractors. We may provide information to third party vendors and service providers that assist us in operating and managing our site, processing orders, and fulfilling and delivering products and services that you purchase from us. If these third parties have access to your information, we implement contractual and technical protections to limit their use of your information. 
• Healthcare Providers. We may share your personal information with partnered health care providers and medical staff to provide you with services related to your diagnosis and treatment. 
• Law Enforcement. We fully cooperate with reasonable requests for information from law enforcement agencies. As a result, we reserve the right to report to law enforcement agencies any activities that we reasonably believe to be unlawful, or that we reasonably believe may aid a law enforcement investigation into unlawful activity. In addition, we reserve the right to release your information to law enforcement agencies if we determine, in our sole judgment, that either you have violated our policies, or the release of your information may protect the rights, property or safety of Genetic Arts Corporation, you, or one of our other customers.
• Sharing Your Information as Permitted by Law. We may share your personal information with others as required by, or permitted by, law. This may include sharing your personal information with governmental entities, or third parties in response to subpoenas, court orders, other legal process, or as we believe is necessary to exercise our legal rights or defend against legal claims against us.
• Transfers. In the unlikely event that Genetic Arts Corporation (or substantially all of its assets), or its website, is acquired, your personal information may be transferred to the acquiring company. In such a situation, you will be provided with notice that a transfer of your personal information has occurred.
• Demographic Information. As discussed above, we sometimes collect demographic information about our users. This information is shared with advertisers on an aggregate basis.

In addition to the sharing described elsewhere in this policy, we will share your personal information with companies, organizations, and individuals outside of Genetic Arts Corporation when we have your consent to do so. 

Your Rights and Controlling Your Personal Information

Your choice: By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this privacy policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.

‍Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

• Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.
• Access: You may request details of the personal information that we hold about you.
• Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.
• Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example providing user support), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, or provide you with a different level or quality of goods or services.
• Downloading of personal information: We provide a means for you to download the personal information you have shared through our site. Please contact us for more information.
• Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.
• Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.
• Unsubscribe: To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details provided in this privacy policy, or opt-out using the opt-out facilities provided in the communication. We may need to request specific information from you to help us confirm your identity.
• Restrict: You have the right to request that we restrict the processing of your personal information if (i) you are concerned about the accuracy of your personal information; (ii) you believe your personal information has been unlawfully processed; (iii) you need us to maintain the personal information solely for the purpose of a legal claim; or (iv) we are in the process of considering your objection in relation to processing on the basis of legitimate interests.
• Objecting to processing: You have the right to object to processing of your personal information that is based on our legitimate interests or public interest. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights, and freedoms, in order to proceed with the processing of your personal information.
• Data portability: You may have the right to request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may also have the right to request that we transfer this personal information to a third party.
• Deletion: You may have a right to request that we delete the personal information we hold about you at any time, and we will take reasonable steps to delete your personal information from our current records. If you ask us to delete your personal information, we will let you know how the deletion affects your use of our website or products and services. There may be exceptions to this right for specific legal reasons which, if applicable, we will set out for you in response to your request. If you terminate or delete your account, we will delete your personal information within 30 days of the deletion of your account. Please be aware that search engines and similar third parties may still retain copies of your personal information that has been made public at least once, like certain profile information and public comments, even after you have deleted the information from our services or deactivated your account.

Mobile Message Service Terms and Conditions

Genetic Arts Corp’s  mobile message service (the “Service”) is operated by Genetic Arts Corp (“Genetic Arts”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Genetic Arts’ SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Genetic Arts Corp through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

‍Additionally, by providing your phone number, you consent to receive marketing calls from Genetic Arts Corp, including those made using an autodialer or prerecorded voice. Consent is not required for any purchase. You can opt-out of these marketing calls at any time by following the opt-out instructions provided during the call or contacting our customer support team.

‍You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Genetic Arts. Your participation in this program is completely voluntary.

‍We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command(s) STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT to 62606. You’ll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Genetic Arts Corp mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms. For Service support or assistance, text HELP to 62606 or email help@rootsbyga.com 

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We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.

Security

Our websites employ industry standard security measures designed to protect the loss, misuse, and alteration of the information under our control. Our hosting provider supplies physical security regarding the site as well as firewall protection to prevent unauthorized access. Please be advised, however, that while we take reasonable security measures to protect your personal information, such measures cannot be guaranteed to be secure. Genetic Arts Corporation cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly obtain or modify your personal information. Accordingly, it is your responsibility to protect the security of your login information. Additionally, please note that emails and other communications you send to us through our site are not encrypted and we strongly advise that you do not communicate any confidential information through these means.

Modification of Your Personal IPnformation

We may store and maintain the information you have provided to us indefinitely.  If you would like to access or modify your information, you may: 

Email us at help@mygeneticarts.com

Policy Changes

We reserve the right to modify this policy at any time by posting the revised policy on our website.  Any material changes in how we use or share your personal information will only affect the information we collect after the effective date of the change to our privacy policy unless we clearly express otherwise.  While this policy may change from time to time, Genetic Arts Corporation will enforce and comply with all applicable laws with respect to this policy, any future versions of this Policy, our service, our rights, and our obligations to you. 

Contact Us

You may contact us with any questions, complaints, or suggestions about this privacy policy by emailing us at help@mygeneticarts.com

Legal Disclaimers

• The use of the website does not establish a client relationship. 
• Individuals should consult one of our professionals for fitness advice and answers to personal fitness questions. 
• While the site attempts to be as accurate as possible, it should not be relied upon as being comprehensive or error-free.
• Our website is under constant development and changes may be made at any time. 
• The website reserves the right to change its disclaimer or Privacy Policy, so users should review these periodically.

No Warranties

This website is provided on an “as is,” “as available” basis without warranties of any kind, express or implied, including, but not limited to, those of TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE or NON-INFRINGEMENT or any warranty as to accuracy, timeliness, completeness or arising from a course of dealing, usage, or trade practice. No oral advice or written information provided by our website shall create a warranty; nor shall members or visitors to the site rely on any such information or advice.

Disclaimer of Liability

The user assumes all responsibility and risk for the use of this web site. Under no circumstances shall Genetic Arts Corporation or its contributors/employees or its affiliated organizations or its employees or anyone else involved in creating or maintaining this web site be liable for any DIRECT, INDIRECT, INCIDENTAL, SPECIAL or CONSEQUENTIAL DAMAGES, or LOST PROFITS that result directly or indirectly from the use or inability to use the website and/or any other web sites which are linked to this site – or that result directly or indirectly from mistakes, omissions, interruptions, deletion of files, viruses, errors, defects, or any failure of performance, communications failure, theft, destruction or unauthorized access.

In states which do not allow some or all of the above limitations of liability, liability shall be limited to the greatest extent allowed by law.

Online Conduct

Visitors agree to use the website only for lawful purposes and are prohibited from posting on the website any unlawful, harmful, threatening, abusive, harassing, defamatory or obscene material of any kind, including, but not limited to, any material which encourages conduct that would constitute a criminal offense, give rise to civil liability or otherwise violate any applicable local, state, national or international law. This applies to any posting that could be termed as sexual harassment and/or discrimination. Although in the absence of a specific complaint the postings are not monitored for compliance with this provision, in an effort to discourage such conduct, please note that all postings in the Comments area will list the author’s name–no anonymous postings are permitted.

Disclaimer of Endorsement

Reference to any products, services, hypertext link to third parties or other information by trade name, trademark, supplier or otherwise does not constitute or imply its endorsement, sponsorship or recommendation by Genetic Arts Corporation or its contributors/employees. They are for convenience only.

Link Disclaimer

Our website, or our emails, may link to websites unrelated to Genetic Arts Corporation.  It is also possible that unrelated websites or emails from unrelated parties may link to our website. We are not responsible for the content or the privacy practices employed by any third party websites. We encourage you to read the privacy policies of these websites before transmitting any personal information. Genetic Arts Corporation has no control over these policies and therefore disclaims all liability for how these sites may use your personal information. If you use linked sites, these linked sites may be able to collect information about you in accordance with their own privacy policies. 

Links are provided only as an informational resource. Please note that many of the links provided are not on our servers and are not maintained by us or affiliated with any services provided by us. These links are provided simply as a service, and it should not be implied that we recommend, endorse or approve of any of the content at the linked site(s), nor are we responsible for their availability, accuracy or content.

You understand and agree that by clicking on a link to a linked site or using a linked site as described above, this privacy policy is no longer in effect because you have either left our site or used a linked site to interact with our site. 

To the extent that you choose to use a social media account application (such as Google, Facebook, or Apple) to create your online account on the site or otherwise sign into the site, you understand that if another person has access to your social media account, they will also have access to your account on the site. That means that other person could access any personal information contained on the Site. It’s your decision about whether to give another person access to your social media account and whether to use that account to sign on to the Site. Also, if you use a social media account application to sign into the Site, you understand that the social media account application may send information from your social media account to Genetic Arts Corporation.

COLLECTION AND CONSENT TO PROCESSING OF PERSONAL DATA IN UNITED STATES

This Site is intended for use only by residents of the United States. If you are a citizen of the European Economic Area (EEA) or other jurisdiction outside of the U.S., please note that in order to provide our Site, products, and services to you, we may send and store your personal information (also commonly referred to as personal data) outside of the EEA, including to the U.S. Accordingly, your personal information may be transferred outside of the country where you reside or are located, including to countries that may not or do not provide the same level of protection for your personal information. We are committed to protecting the privacy and confidentiality of personal information when it is transferred. Where such transfers occur, we take appropriate steps to provide the same level of protection for the processing carried out in any such countries as within the EEA to the extent feasible under applicable law. By using and accessing our Site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

• Register for an account
• Enter any of our competitions, contests, sweepstakes, and surveys
• Sign up to receive updates from us via email or social media channels
• Use a mobile device or web browser to access our content
• Contact us via email, social media, or on any similar technologies
• When you mention us on social media

‍We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

• to provide you with our platform’s core features and services
• to enable you to customize or personalize your experience of our website
• to deliver products and/or services to you
• to contact and communicate with you
• for analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms
• for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you
• to enable you to access and use our website, associated applications, and associated social media platforms
• for internal record keeping and administrative purposes
• to run competitions, sweepstakes, and/or offer additional benefits to you to comply with our legal obligations and resolve any disputes that we may have
• to attribute any content (e.g. posts and comments) you submit that we publish on our website
• for security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our terms of use
• for technical assessment, including to operate and improve our app, associated applications, and associated social media platforms

‍We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, Our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

• a parent, subsidiary, or affiliate of our company
• third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising
• providers, professional advisors, and payment systems operators
• our employees, contractors, and/or related entities
• our existing or potential agents or business partners
• sponsors or promoters of any competition, sweepstakes, or promotion we run
• credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you
• courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or
• in order to establish, exercise, or defend our legal rights
• third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you
• third parties to collect and process data
• an entity that buys, or to which we transfer all or substantially all of our assets and business

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Third parties we currently use include: Google Analytics, Mixpanel, Hubspot, Google Adsense, Bing Ads, Facebook Ads, Reddit Ads, Shareasale

SPECIAL NOTE TO CALIFORNIA RESIDENTS

In compliance with California law, we provide California residents with certain information and access upon request (“Consumer Request”). This Policy outlines how California residents can request the information and what you can receive.

If you would like to submit a Consumer Request, you or your authorized agent can contact us at [email] and [phone]. If you choose to submit a Consumer Request, you must provide us with enough information to identify you and enough specificity on the requested data. Genetic Arts Corporation will only use the information it receives to respond to your request. Genetic Arts Corporation will not be able to disclose information if it cannot verify that the person making the Consumer Request is the person about whom we collected information, or someone authorized to act on such person’s behalf.

“Personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. “Personal information” does not include publicly available information.

Request to Access. You may submit a Consumer Request to obtain a copy of or access to the personal information that Genetic Arts Corporation has collected on you.

Request to Correct Inaccurate Personal Information. You may submit a Consumer Request to correct inaccurate personal information. Genetic Arts Corporation will use commercially reasonable efforts to comply with such request and correct inaccurate personal information.

Request to Know. You may submit a Consumer Request to receive information about Genetic Arts Corporation’s data collection practices. You may request information on the categories of personal information (as defined by California law) Genetic Arts Corporation has collected about you; the categories of data collection sources; Genetic Arts Corporation’s business or commercial purpose for collecting, using, or selling that personal information; the categories of personal information that Genetic Arts Corporation has sold or shared; the categories of third parties with whom Genetic Arts Corporation shares personal information, if any; and the specific pieces of personal information we have collected about you.

Please note that the categories of personal information and sources will not exceed what is contained in this Policy. Additionally, Genetic Arts Corporation is not required to retain any information about you if it is only used for a one-time transaction and would not be maintained in the ordinary course of business. Genetic Arts Corporation is also not required to reidentify personal information if it is not stored in that manner already, nor is it required to provide the personal information to you more than twice in a twelve-month period.

If you would like to know if Genetic Arts Corporation has disclosed information about you to specific third parties, you may also email: info@mygeneticarts.com to receive information about the categories of information that we disclosed to third parties for their direct marketing purposes. You may receive the names and addresses of those third parties, and you may request this information for the year prior to your request. Note that these particular requests may only be made once per calendar year. Additionally, please be aware that only sharing activities covered by California law will be included in our response to your request.

Request to Delete. You may request that Genetic Arts Corporation delete your personal information. Subject to certain exceptions set out below we will, on receipt of a verifiable Consumer Request, delete your personal information from our records and direct any service providers to do the same. We will also notify all third parties with whom Genetic Arts Corporation has shared your personal information of your request to delete your personal information.

Please note that we may not delete your personal information if it is necessary to:

• complete the transaction for which the personal information was collected;
• provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• detect security incidents, protect against malicious, deceptive activity, and take all necessary and appropriate steps to mitigate current and future risk;
• debug and repair internal information technology as necessary;
• undertake internal research for technological development and demonstration;
• exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
• comply with the California Electronic Communications Privacy Act;
• engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
• enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
• comply with an existing legal obligation; or
• otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Right to Opt-Out. You have the right to opt-out of the sale of your personal information. We do not sell your personal information for money, but we use cookies and similar technologies that may result in your personal information being shared with third-parties in a manner that could be construed as a sale under the CCPA. Please see the sections titled “Cookies and Other Technologies” and “Advertisement” regarding our cookie usage. Additionally, some of our vendors may use your data in a way that could be construed as a sale of data under the CCPA, for example by using machine learning on identity documents to improve an identity verification platform as a whole or for purposes of cross-context behavioral advertising. To opt out of the sale of data, click “Do Not Sell My Personal Information” on Genetic Arts Corporation’s homepage or click here.

Genetic Arts Corporation may not, and will not, treat you differently because of your Consumer Request or Opt-Out activity. Genetic Arts Corporation may not and will not deny goods or services to you; charge different rates for goods or services; provide a different level quality of goods or services; or suggest any of the preceding will occur. However, we can and may charge you a different rate, or provide a different level of quality, if the difference is reasonably related to the value provided by your personal information. Further, some Service functionality and features may change or become unavailable upon deletion or restriction on use of your personal information.

PROTECTED HEALTH INFORMATION

By setting up an account with Genetic Arts Corp, you are establishing a direct customer relationship with Genetic Arts Corp to use the Service. During your use of the Service, you may provide to Genetic Arts Corp information, including but not limited to, your name, email, social media profiles, date of birth, phone number, address, and transactional information, that we do not consider “protected health information” or “medical information”.

‍You may also provide to Genetic Arts Corp certain health or medical information protected under applicable laws. Genetic Arts Corp is not a “covered entity” under the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191, and its related regulations and amendments (“HIPAA”). Additionally, the Pharmacies, Medical Groups, and/or Providers of the Service may or may not be a “covered entity” or “business associate” under HIPAA. However, in certain cases, Genetic Arts Corp may be considered a “business associate” of a Pharmacy or Medical Group.

HIPAA may not apply to an entity or person solely due to the involvement of health information, and may also not apply to the transactions and/or communications with Genetic Arts Corp, the Pharmacies, Medical Groups, and/or Providers of the Service. In cases where Genetic Arts Corp is considered a “business associate”, Genetic Arts Corp may be subject to certain provisions of HIPAA with respect to Protected Health Information (“PHI”) that you provide to Genetic Arts Corp, the Pharmacies, Medical Groups, and/or Providers. Furthermore, any medical and/or health information that you provide that is subject to protections under applicable state laws, will be used and disclosed only in accordance with such applicable laws (collectively, “Protected Information”). However, information that does not constitute as Protected Information under applicable laws may be used or disclosed as outlined under this Privacy Policy.

‍The Pharmacies, Medical Groups, and/or Providers each have their own Privacy Policy notices that dictate how they use and disclose Protected Information. By using the Service, you are acknowledging receipt and confirming that you have read, accept, and adhere to the Privacy Policies of the Pharmacies, Medical Groups, and/or Providers, which may be located on their own respective website(s).

‍Additionally, by accessing or using the Service, you are acknowledging that if HIPAA does apply to Genetic Arts Corp, the Pharmacies, Medical Groups, and/or Providers, any information that you submit to Genetic Arts Corp, that is not intended and used solely for the provision of diagnosis and treatment, is not considered Protected Information, and will only be subject to our Privacy Policy and any applicable state laws that govern the privacy and security of such information. For the avoidance of doubt, information you provide to Genetic Arts Corp to create an account to use the Service, including your name, email, social media profiles, date of both, phone number, address, and transactional information, are not considered Protected Information.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information as part of creating an account with us, we may retain this information for the duration your account exists on our system. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

‍However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

SPECIAL NOTICE FOR NEVADA RESIDENTS

Genetic Arts Corporation does not sell, rent, or lease your personally identifiable information to third parties. However, if you are a resident of Nevada and would like to submit a request not to sell your personally identifiable information, you may do so by emailing us at  help@mygeneticarts.com